If you are a digital marketer, you must be thoroughly aware of the fact that it costs a more generous amount to attract and acquire new customers than retaining the existing ones. The success of digital marketing depends on how well you optimize your campaigns to improve customer experiences. Besides gaining new customers, marketers also need to focus on enhancing the user experience of the existing ones.
To foster the needs, build customer loyalty, and to optimize marketing strategy, you need to understand the buyer persona and use customer engagement insights. Understanding it will help you gain customer loyalty and satisfaction by meeting and selling to the needs of the customers and also by offering repeated purchases.
Here are a few methods that you need to incorporate to make the most of your customer data and bring revenue to your organization.
Monitor real-time customer data
In this competitive world, a proactive approach comes handy in creating a seamless customer experience to prevent your existing or potential customers from being lured away to the competing brands. Integrating a CRM that gives organizations real-time data of their customers enables marketers to take actions based on the prospect’s movement around their buying cycle. CRM tool’s ability to provide in-depth analytics of the customers’ demography and activities across various digital marketing touchpoints helps marketers serve customer needs on the right platform at the right time. Moreover, this enables them to identify customer preferences, purchase patterns, and needs.
Segment customers
By identifying and tagging customers with similar buying personas, it gets easier to target them with a personalized approach and create optimized campaigns. To categorize customers under various segments, marketers need to do a detailed analysis. It enables marketers to develop marketing and sales campaigns with the right message for the right people, adding more value to the customers as well as the business.
Engage customers on social media
Social media plays a massive role in a person’s purchase decisions since they spend a considerable amount of time on different social media platforms. Social CRM tools can collect data analytics from all social media platforms and help marketers to develop authentic and engagement-driven social media campaigns. Insights gathered from social CRM tools on customer activities are real, and campaigns built around them can positively influence customers. By integrating customers’ social media into the CRM, the social CRM tools present live feeds of social updates posted by customers. It is a great way to understand your customer’s interest and generate targeted promotions on the social media channels where they are most active in engaging with brands.
Use customer service data
Creating questionnaires for the customer service team to collect customer opinions is a great way to manage buyer personas. When a customer contacts the consumer service team, the representatives can ask them those questions to gain valuable customer insights.
Zero in on customers’ unique preferences
Once you gather detailed customer information, you can directly ask them questions related to their interest. It will not only make them feel valued but will also widen your knowledge of your customers. You can ask for their feedback on their latest purchase and address the problems if any. It will result in meaningful conversation with your customers while giving them a break from monotonous promotional messages.
The strategies mentioned above will help you collect and use customer data better. But merely collecting data is not enough. You need to maintain one centralized customer database with accurate, updated, and in-depth data along with contact details. You can also use cloud-based CRM tools to build a rich customer persona profile and witness immense success in customer engagement.
