To aid and allow brands to drive more sales via their social channels, Hootsuite announced its acquisition of Heyday. It was done to leverage the power of AI in marketing. With the most extensive customer base in the industry, it is a pioneer in the social media management category. The company practices 1:1 messaging conversations technology for higher conversation and deeper relationships.
“With the acquisition of Heyday, Hootsuite will now give AI capabilities to marketing, sales, and support teams globally so they can deliver exceptional experiences at scale,” said Tom Keiser, CEO, Hootsuite. A successful marketing strategy targets audiences and nurtures them with the right resources. It provides information via potential marketing channels at the right time. AI helps marketers adopt the best marketing analytics approach by analyzing a vast amount of marketing data analytics. However, when it comes to social media marketing, you will have to deal with several platforms and stay updated with the trend.
The Montreal-based conversational AI platform, Heyday, personalizes customer experience services and offers personalized marketing and frictionless customer experiences that build trust and relevance. Aspiring to build the future of social commerce, Hootsuite will enable brands to leverage conversational AI to ultimately create a better customer experience.
The enterprise-grade customer messaging platform integrates with the e-commerce platforms seamlessly. To deal with the modern-day marketing task of managing many daily interactions and conversations at scale, it uses AI automation.
With the onset of the pandemic, the adoption and usage of social media have increased radically. Over 4.2 billion active social media users spend an average of two hours and twenty-five minutes per day on social and messaging platforms, according to Hootsuite’s Digital 2021 Report. Digital marketing has increased customer expectations, and social media users expect prompt replies from brands. However, most organizations fail to provide it.
The new project that combines automation and AI will enable brands to respond intelligently by sending personalized responses in real-time. This will help users foster more meaningful customer relationships through all stages of the buying journey. The conversational platform will make buying from a brand easy by bridging physical and digital brand experiences. It will leverage social and messaging channels to streamline the customer journey. “The new generation customer relationship starts and ends on social media, so we’re excited to offer brands a better way to deliver successful customer experiences at scale,” adds Keiser.
Iconic brands trust Heyday, and it has been powering brands globally with its conversational platform in multiple languages. All this, combined with Hootsuite’s unparalleled expertise in social selling, social customer care, and social media management, will empower organizations to grow their brand, businesses, and customer relationships strategically.
