The SaaS CRM landscape keeps evolving, and businesses need agile tools to manage customer relationships. APIs, or Application Programming Interfaces, are connectors that allow seamless integrations between customer data and your larger tech stack. In addition to facilitating workflow...
Video marketing in B2B has evolved significantly. It's no longer just a nice-to-have; it's a must-have for modern marketing strategies. To master B2B video marketing, one must go beyond the basics. This requires a deep understanding of the latest...
To aid and allow brands to drive more sales via their social channels, Hootsuite announced its acquisition of Heyday. It was done to leverage the power of AI in marketing. With the most extensive customer base in the industry,...
Customer engagement is the backbone of any business success, and thus, maintaining a healthy customer relationship throughout the customer lifecycle is crucial. But as businesses grow and gain more leads and customers, it might get a little tricky for...
