In an attempt to look for more unique and personalized ways to reach out to their target market, organizations are continually upgrading their marketing strategy. The marketing industry has completely changed the way brands used to communicate with their...
Marketing attribution has become a challenge for data-driven marketing operations teams as it takes good expertise and effort to successfully attribute sales to channels. But with the right tools in hand, marketing attribution can easily be used for closing...
Agile is an iterative and incremental methodology that is created to simplify software development. It emphasizes meaningful communication and guides businesses to deliver fast and embrace change. Agile assists teams of all shapes and sizes to collaborate in a...
A business, irrespective of its industry and size, needs a roadmap to achieve its goal. And these days, no company can thrive without a MarTech plan. Marketing technology comes at the top of the list of business strategies as...
Marketing automation is often mistaken to boost only the marketing team's work and not the sales team as much. But in reality, most often, the sales teams are not aware of how to increase sales using marketing automation tools....
In this new era of digital marketing, marketers do not look forward to handling too many accounts. Instead, they want to narrow down to a limited number of high-value accounts to engage better and generate higher ROMI. Businesses are...
Digital marketing has loaded marketers with options to drive their marketing campaigns. But there is nothing like the good old traditional email marketing when it comes to generating ROI. Moreover, with the invention of marketing automation, you are just...
The nurturing of relationships with individuals who are not presently ready to buy from you but can be ideal customers in the future is called Lead Nurturing. The purpose is to educate the prospective consumers, enhance their awareness regarding...
With the rise of cybercrimes such as phishing and spoofing, customers often receive suspicious messages in their inboxes. As a result of this, brand email senders often get marked as spam and face several other marketing issues. To avoid...
Email marketing increases the efficiency of your marketing, sales, and customer service. However, this only works if you know how to utilize it in the best possible ways. Successful email marketing campaigns depend heavily upon the way state-of-the-art technology...
