Sunday, December 22, 2024

Kate Phelps

The Most Important Email Analytics That You Should Actually Be Tracking to Get More Engagement & Conversions

Email analytics have changed email marketing Many people thought that the days of email as a form of digital communication seemed to be over. It looked like email has become outdated and useless between faster and newer forms of communication...

How to Build a Marketing Operations Team from Scratch

Companies running modern data-driven marketing operations need to construct a successful marketing operations team by putting together the right set of skills. To build a winning marketing operations team, one needs to assemble top talents in marketing. But finding...

Drift Implementation Best Practices

With so many innovations and technological advancements happening in the marketing industry, conversational marketing is getting more interesting. Businesses are also adopting it due to their elevated results and execution convenience. If you are looking for the same, Drift should...

What is Lifecycle Email Marketing & How to Create Emails for Different Stages of Engagement

As compared to all other digital marketing platforms, email marketing has created a prime position due to its capability to personalize the email content based on individual customers. It is essential to customize your emails not only to address...

DKIM: What Is It, and Why Is It Important?

Worried about emails getting altered in transit between the sending and recipient servers? Well, most marketers often come across this situation, creating a loophole in their email marketing campaigns. The rising number of hackers and malicious emails from them...

What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?

Email marketing stands as one of the important marketing channels as it helps get on board target specific customers and focuses only on your business goal. It has proved to generate the highest conversion rates as compared to other...

How to Make your Current Marketing Strategies Scalable?

What is a marketing strategy? A business's long-term plan for reaching its ultimate goals is known as a marketing strategy. It is vital to choose the specific actions required to strengthen the reputation of products with services and increase sales...

Increase your Marketing Goal with Marketo Webhook Tool

In the last few years, the digital marketing industry has made rapid progress in an attempt to gain a higher success rate in terms of achieving different objectives of different organizations. Looking at the current progress speed of the...

3 Email Deliverability Mistakes to Avoid at Any Cost During Holiday Season

With all that hype about email marketing and its benefits towards your marketing campaigns, you might have mastered the art of creating the best email messages. Maybe you are also investing a good amount of money to make the...

Act-On Software Launches Zoom Webinar Integration

Act-On Software launches integration with Zoom. This new integration helps Act-On users in administering webinars using Zoom. The recent amalgamation is an automated workflow that helps enroll the audience, manage the creations, track and integrate it with other marketing...

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How Quantum Computing Could Revolutionize MarTech in the Next Decade?

Quantum computing is revolutionizing every industry. Now, it's time for Martech. Traditional computing limits are obsolete in the age...