Marketing attribution has become a challenge for data-driven marketing operations teams as it takes good expertise and effort to successfully attribute sales to channels. But with the right tools in hand, marketing attribution can easily be used for closing more sales and generating more revenue from all the channels.
Are you also struggling to find the right tool? If you are willing to attribute sales to channels and increase ROI, here is a list of five MarTech tools to consider for marketing attribution:
LeanData
LeanData provides the most accurate attribution data for understanding campaign performance and growth opportunities. This popular marketing attribution tool gives actionable insights for sales and marketing teams. Integrating LeanData helps your team to decide where to spend the budget without any worries. LeanData offers a fully customizable attribution model, which allows you to select the most relevant touches and gives more power to marketers. Organizations can understand the key points along the buyer’s journey by combining LeanData’s Opportunity and Campaign Views with CRM reporting.
Bizible
Bizible, one of the leading marketing attribution platforms, is specially designed for B2B marketing. It is useful for CMOs, Demand Gen teams, marketing operations teams, paid media advertisers, and agencies. Its multi-touch attribution, account-based measurement, full-funnel insights, custom attribution modeling, events, and conference tracking, and ad network integration provides valuable insights. Bizible’s measurement and planning solutions enable marketing leaders to excel in their roles. This enables decision-makers and marketing leaders to make revenue-focused decisions and choose their investment channels. CMOs and marketing leaders can align planning, execution, and measurement to core business objectives with multi-touch attribution and revenue planning.
Google Attribution
To help marketing teams with limited budgets, Google has made an attribution tool as part of Google Analytics. It can be accessed by all eligible advertisers. Though it is still in the beta stage, the company is actively working on it to improve its efficiency. The integration of Google machine learning advancements helps marketers make smarter decisions on campaign targeting. Google Attribution helps you understand your leads’ multi-click and multi-channel journeys with additional insights about your Google Ads performance.
Oktopost
Oktopost is an excellent social media distribution and attribution platform for B2B marketing teams. It integrates seamlessly with most of the major marketing automation platforms, including Marketo, Act-On, Eloqua, and HubSpot. Oktopost gives you advanced insights for making decisions on your social media marketing campaigns. It enables marketers to check if their social media marketing campaigns are working or not. If not, they can change their marketing strategy or adjust their spending.
Full Circle Insights
Full Circle Insights offer the most accurate and comprehensive funnel metrics analytics across sales and marketing channels. It focuses on Salesforce reporting and it works seamlessly with Salesforce and other leading marketing automation tools. Full Circle Insights is a very user-friendly and easy to understand marketing attribution solution for marketing leaders, marketing operations teams, demand generation specialists, and digital marketers. It gives you advanced insights into your campaign performance and channels as well.
With the rising number of marketing channels, platforms, and tools, marketers often get confused about which one to select to create the best impact. Marketing attribution tools make this complex process simple and easier to work with.
