Customer engagement can be a tricky skill to manage. Determining how your customers interact with your marketing content may not be apparently easy at first. Afterall, social media followings are mostly voluntary and the type of engagement you receive on that platform is completely different from email marketing. Keep this in mind as you move forward and target customer engagement.
Customers bring revenue and reputation to the brand. It is crucial to understand existing customers to foster their needs and build loyalty. Providing the right customer experience brings repeat purchases, thus improving sales, generating higher revenue and growth for a business. Customer loyalty and satisfaction is of the utmost importance to retain old customers and get new ones.
A large customer base helps achieve business goals quickly, but it costs much more to attract and acquire new ones rather than retaining the existing ones. The relationship between a brand and its customers is instrumental in building a customer base, both new and existing ones. Below explained are three techniques to use the data more efficiently for understanding your customers;
Monitor Real-time Customers’ Data
A CRM gives organizations real-time data on their customers’ analytics, such as demography and activities that help build better customer engagement. A brand should be proactive in creating a seamless customer experience across various digital marketing platforms.
Customers’ needs should be served on all platforms where they are actively looking for similar product details and sharing problems about them. CRM helps in reaching the right customers and building campaigns based on accurate and updated data in CRM tools. It enables marketers to use technologies to collect, extract, process, blend and analyze real-time customer data to identify their preferences, purchase patterns, and predict their needs; even before customers say so. Moreover, you need to monitor all campaign results through various fields, including Opened/Viewed, Total Sent/Attempted, Bounce/Invalid, Link clicked, and Unsubscribed.
Specify and Segment Your Target Audience
Creating a good customer database does not necessarily mean collecting a massive number of contacts, but it is also identifying how engaging your communication is. You don’t want to waste your valuable time trying to engage readers who are not even interested in your offerings. Thus, the first and most essential part of customer engagement is to identify and be sure about your target market. This reduces the time spent in message generation and provides accuracy to the entire operation. Segmenting your target audience helps create more customized content which caters to the specific needs of the consumers. You can also use tags to identify where subscribers come from to group them accordingly and create customized subscriber lists.
Focus on Social Media Customer Engagement
With the advent of technology, marketers have the chance to advertise their products on the right digital platform, to target the right customer, and at the right stage of their lifecycle. It is a great way to enhance your lead generation automation system. By analyzing the most used social media platforms or search tools, you can place your ads through social media accounts or Google Ads. Digital advertising further streamlines your lead scoring and customer lifecycle management by increasing visibility and conversions.
A successful automated customer lifecycle engagement program involves high monitoring over the technology and making sure that it aligns with your business objective. From the first day of interaction with a potential lead, till post-selling customer support service; the best-automated customer lifecycle module covers every aspect of building a better customer relationship. Marketing automation tools can bring considerable benefits to your business, if implemented accurately and throughout the customer lifecycle.
If you’re having trouble getting more engagement on any platform from social media to email, it is important to understand how your customer views your relationship between themselves and your business. Try to further segment and test your audience. Take a closer look at the content you’ve posted and gauge the value of your posts. It is of utmost importance to get a fresh perspective on the content you create and submit throughout your marketing channels.
