Daniel Murray, Marketing Operations at ServiceTitan, expressed his love for demand gen, marketing operations, revenue operations, and solving problems in an interview with MarTech Pulse. His understanding of how to work in complex B2B marketing tech stacks like Marketo, Outreach, Chili Piper, and LeanData makes him one of the Marketing Operations Warriors. Daniel is not only a creative marketer but also a fast learner and worker who has a positive attitude towards his teammate.
About Daniel Murray
Daniel Murray: A former D1 football player, I am now the Senior Marketing Operations Manager at ServiceTitan because of my love for marketing and talking about it. I am also a Podcast Co-Host at The Marketing Millennials.
Reason to love marketing operations
Daniel Murray: Marketing operations stand as a pillar to an efficient, scalable, and insightful marketing and that’s what I love the most about being a part of the marketing operations.
One thing people should innovate for marketing operations
Daniel Murray: Till date, marketing operations systems have no perfect way to attribute marketing touchpoints, and if given a chance, that’s what I would like people to innovate for marketing operations.
One thing people should forget about marketing operations
Daniel Murray: It’s a common belief that marketing operations are just a support function. But the truth is that marketing operations are way more than that. From strategizing to design marketing campaigns, executing and operating the management processes, monitoring marketing databases, evaluating marketing automation solutions, and tracking performance to plan, report, and conduct analyses, marketing operators have many responsibilities to cover.
Familiar marketing operations tools
Daniel Murray: In my career as a Senior Marketing Operations Manager, I have used and experimented with several marketing operations tools such as Marketo, Bizible, Leandata, Drift, Segment, Funnel, Pardot, Callrail, Hotjar, Sendoso, and many more.
Most satisfying victory in marketing career
Daniel Murray: Building a marketing community on LinkedIn and a podcast has been the most satisfying victory in my marketing career. Teaching people about marketing pushed me to research more and learn faster about marketing.
Biggest mistake as a marketing operations professional
Daniel Murray: Sending an email to a whole customer database was the biggest mistake in my marketing career. But it taught me that you have to make mistakes to learn and you have to learn from your mistakes, making sure that you don’t repeat them.
Recommended books or podcasts
Daniel Murray: I am currently reading Alchemy by Rory Sutherland, and I highly recommend you to read it. I also listen to B2B leadership podcasts, State of Demand Gen, and of course, The Marketing Millennials podcast.
Common problems and challenges of global marketing operations teams
Daniel Murray: Keeping up with the different time zones and varying laws of every state and country is the biggest challenge of a Global Marketing Operations team.
Advice to marketing operations professionals
Daniel Murray: Since marketing is all about customer experience, I wish I knew the importance of learning people and understanding the reason behind their conversion as a buyer when I first started with marketing operations.
Positive impacts with covid
Daniel Murray: The ongoing pandemic taught me how to build my network and grow an audience on LinkedIn, which is vital for the success of any marketing operations professional.
Favorite MarTech tools
Daniel Murray: My favorite MarTech tools are Marketo because it showed me the road to success in this industry, Gong for listening to sales calls, and Bizible for attribution tracking.
Favorite outfit to wear at work
Daniel Murray: I would love to wear a pair of shorts, a polo t-shirt, and a baseball cap to work every day, irrespective of the day, the time of year, and whom I have a meeting with!
Secret to achieve transformation and innovation
Daniel Murray: To keep myself updated on the industry trends, I keep consuming as much knowledge on marketing as possible and also talk to others to spread the knowledge.
Secrets of being a successful marketing operations warrior
Daniel Murray: The very supportive marketing community and my team, on whom I can lean on whenever needed is the secret behind my success as a Marketing Ops warrior.
Thoughts on work-life balance
Daniel Murray: As important as work is, I also believe that it’s necessary to take time away from work and reset your mind for a good performance. That’s how I maintain my work-life balance.
Five words that best describe Daniel
Daniel Murray: Well, the five adjectives that perfectly describe me are creative, fast learner, collaborative, risk-taker, and curious.
Fun activities
Daniel Murray: I like traveling and going to a nice dinner. But sadly, that was possible only before COVID-19. Thus I have taken up disc golf, podcasting, and LinkedIn posting to keep myself entertained.
Skill set of a successful marketing operation team
Daniel Murray: For a successful Marketing Operation Team, it needs to be buyer-centric, data-driven, collaborative, problem-solving, and efficient by nature.
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Thank you, Daniel, for this unique insight into the life of a marketing operator and enlightening us with tips to improve a marketing operator’s approach to his/her profession. Teaching is the key to learning more, and the more you spread your knowledge on marketing, the stronger your grasp gets on marketing operations.
