As compared to all other digital marketing platforms, email marketing has created a prime position due to its capability to personalize the email content based on individual customers. It is essential to customize your emails not only to address the unique problems and demands of each customer but also to target them according to their customer life cycle stage.
As your prospects and customers travel through different types of stages in their journey with your brand from the very first contact, marketers need to adopt a data-driven approach in email marketing. Sending the same emails to every subscriber in the email list without any tailoring to their interests or position in the customer lifecycle stage will not give you the desired result in terms of conversion.
Thus, to send the right message to the right person at the right time and to keep your audience engaged in various stages of their customer journey, you need to practice the lifecycle email marketing strategy. But creating lifecycle email marketing for all subscribers in diverse stages of the buyer’s journey can be overwhelming. Thus, we have framed a few lifecycle email campaigns that you can use to maximize email ROI from new, existing, and declining customers.
Send Welcome Emails to New Customers
To start your customer engagement process right when a customer subscribes to your email list, you need to send them a welcome email. It is the best way to introduce your brand to prospects and explain to them the benefits of engaging with it. Remember, “the first impression is the last impression,” so draft an exciting email that not only attracts attention but also builds trust within the reader.
Remind Customers about Wish-list and Cart Abandonment via Emails
On noticing a customer adding a product to their cart or wish-list but leaving your website without completing the purchase process, you need to send them emails reminding them about the abandonment. You can also send them enticing offers based on the products in their cart or wish-list so that the customer completes the purchase process. It is vital to encourage the customer to pick up where they left off.
Remind Customers About Browse Abandonment via Emails
Since marketing automation tools allow you to track every movement of individual customers, you need to make the most use of them for successful marketing. If you notice a customer browsing through products but not adding them to the cart, you can send them emails about how the browsed product can be beneficial to them.
Welcome Email for First Purchase Customers
Sending an email right after a customer makes the first purchase is a great way to welcome them to your brand. It ensures how amazing their experience is going to be subsequently. You can add a welcome discount for the second purchase they make to keep them engaged and turn them into a repeat customer.
Feedback Request Email
To make your business customer-centric, it is essential to give your customers a chance to express their opinion about their experience from the purchase they made from your brand. Based on their feedback, you can further modify your products. It makes customers feel special. You can direct them to the web page where they can write a review.
Win-back Emails
On noticing a customer not making any purchase from your brand for an extended period, you need to tell them how you are missing them. By tracking their previous purchase history, you can update them about the new products that you have developed around their interest and why they should make the purchase.
If you want to create an effective email marketing strategy to increase company ROI, you need to segment your customers based on their customer lifecycle journey and target them accordingly. Simply sending blast emails will do no good to improve and increase your brand’s customer engagement.
