With the rapid advancement in the B2B marketing sector, customers expect organizations to offer experiences, deals, and information personalized to their needs and preferences. The traditional method of digital marketing can no more suffice the customized experience needed by each customer.
For a successful digital marketing achievement, marketers need to continually improve the customer experience and personalize offers around customers. Thus, the age-old email marketing saw a great transition and now stands as the best digital channel to provide personalized customer experience.
Personalized emails push your customers to move down the sales cycle and help brands stand out from their competitors both in the research and buying process, but only when you know how to use it. Thus, to help you take your email personalization a step further, we’ve rounded up three email personalization tips that will help you create more impactful emails.
1. Integrate behavior data in emails
Email marketing enables marketers to integrate and plan their follow-up email efforts based on behavior data. Automated customer behavior data-backed trigger emails are great for achieving personalization as marketers get a better idea of the customer life cycle. Emails drafted based on the actions taken by customers such as welcome emails, transactional emails, reactivation emails, cross-selling, and up-selling emails help build better customer engagement.
2. Add location and time specifics
Creating a good email list does not only mean collecting a set of a huge number of email addresses, but also means identifying how engaged your list of emails is. You don’t want to waste your valuable time trying to engage readers who are not even interested in your offerings. Thus, the first and essential part of email list creation is identifying your target market.
This reduces the time spent in email list generation and provides accuracy to the entire operation. Segmenting your email list helps create more customized content that is more target-oriented. You can also use tags to identify where subscribers come from to group them accordingly and create customized subscriber lists.
Emails that are delivered at the right time and location can significantly increase the customer experience, which results in brand loyalty by the email receiver. Real-time marketing offers can highly increase the value of your email campaign, but only if the offer is presenting the right information to your right audience, at the right time.
3. Ideal customer personality
Permission-based marketing centered around opt-in services not only builds a connection with your potential customers, but also provides you with the email addresses and other contact details of interested customers. It is important that you ensure every receiver of your email list is selected through opt-in so that it does not get neglected in their inbox and turns into spam through the ISP report.
Place your organization email opt-in forms strategically on your website and blog page, as well as social media channels. Also, keep your sign up forms short and ask for no more than three questions, as form fills decrease when there are too many fields to fill.
