Email marketing has always been the cornerstone in digital marketing and with the advancement in technologies, modern email marketing operations can offer amazing benefits to your business. But are you doing it the right way to increase the open rates? Maybe you have built a long email list to sign up and subscribe to your newsletters and email communications, but are the receivers addressing your marketing objective?
Creating a long email list doesn’t guarantee your subscribers to open emails, take intended actions, or engage with your content. Marketers often overlook how important it is to build the right email list to boost email open rates and end up investing a lot in email campaigns without much ROI. Rather, you need to build an email list with a niche audience who will be interested in opening and reading your emails. Moreover, you need to work on how to make receivers open your emails and also measure your email marketing efforts with diverse parameters such as, open rates, percentage of the open rate who are clicking on links within the email, and the number of people marking your emails as spam or unsubscribing from the email list.
Here are a few easy solutions to help you make the most of your email marketing campaigns and achieve the desired objective:
Write a good subject line
With a huge number of emails getting collected in your customer’s inbox every day, they decide to open an email based on its subject line. Thus you need to make sure that your email subject line is luring enough to make the receivers open the email. Ascertain that your subject lines are simple, relevant to the content within the email, and the number of characters do not exceed 50. Avoid using all capitals and too many special characters in it. Also, try to explain how the receiver can benefit from opening the email. You need to experiment with different types of email subject lines to figure out which ones are working in your favor to pull the audience and stick to it in future.
Keep the language in first-person to add a personal touch
To make your recipients feel connected, you need to maintain a conversational and first-person language throughout the email content. Mention the recipient’s name both in the subject line and in the email body. Also, mention the sender’s name at the end of the email to make it appear that the email has been sent by a person instead of a brand or a machine.
Avoid getting spam filtered
Emails often end up in the subscriber’s spam folder instead of their inbox because they get caught up by spam filters. Using too many exclamation marks, some symbols, and words such as ‘Free’, ‘Get Rich’, and ‘Buy’ in the subject lines is one of the main reasons for your email being marked as spam. Also, if your email contains too many links, it reduces its trustworthiness, marking it as spam.
Spot the best time to send emails
To increase the open rate of your emails, you need to understand when your customers want to receive them. You can use customer behavior analytics to find the best time of sending an email to individual customers. One smart technique is to create an email preference center or subscription management center, by asking them the frequency in which they want to receive email communications. You can use automated marketing tools to schedule your emails based on the frequency mentioned by your customers. Also, A/B testing is a great way to analyze the right time of sending emails by monitoring the email open rate performance data.
These are some of the best ways that you can easily integrate into your email marketing campaigns to boost email open rate and generate higher ROI but are often overlooked by marketers. Make sure you do not make the same mistake and adopt these techniques immediately.
