With so many innovations and technological advancements happening in the marketing industry, conversational marketing is getting more interesting. Businesses are also adopting it due to their elevated results and execution convenience.
If you are looking for the same, Drift should be the next in your marketing implementation planning. With its innovative technology and advanced features, Drift can scale up your sales and marketing channel.
Although, you need to consider best practices before implementing Drift to avoid critical mistakes. Thus we have developed a list of the top things to consider when implementing Drift for the first time to help you achieve maximum success.
Target High-Intent Pages on High Traffic Websites
Often organizations get a massive amount of traffic, but a good percentage of it does not help in bringing business to them. Thus, the sales team spends too much time in conversations with unqualified visitors, affecting the company’s overall productivity.
It is always best to understand and use the live chat feature for high-intent pages to help the sales representatives focus more on converting the warm leads or visitors.
Deliver Contextual Experience for the Visitors
To engage with your customers and communicate with them most profitably, you need to provide them with the best possible contextual experience that makes sense for them.
Drift made this easy with its advanced features that keep your consumers interested in continuing the conversation and share their contact information. It increases the chance of getting customer contact details or any other information without providing any value to them. Moreover, with a perfect contextual experience with relevant and engaging content, prospects move quickly through your marketing and sales funnel to drive them to the next stage of your sales process.
Personalize the Approach to Boost Engagement
To increase the customer’s interest in general sales conversations, you need to personalize their experience. You can’t expect a random stranger to do something or share their needs with you.
By addressing them based on the available contextual information and other related information, you can capture their interest and ask them personalized questions. Showing that you know something about them will make the visitor interested in continuing the conversation.
Make your Drift Feel More Human
It’s essential to add the maximum possible human touch to your chatbots. Most of the chatbot systems fail to engage the visitors because of their robotic approach. Your visitors don’t care whether it is a bot or a human, but they do expect human interaction. So you need to make sure your bot messaging appears more human.
Integrate Drift with Other Automation Tools for Maximum Efficiency
The most significant advantage of using Drift on your website is that it lets you work seamlessly with most of your everyday tools. Your standard workflow will not be interrupted when using Drift as a new major sales channel.
It fits well with your sales and marketing workflow and ensures maximum efficiency for your team. There are 39 preset integrations available for you to connect Drift with your everyday work platforms. It ranges from basic analytic apps to advanced automation platforms. You can easily connect with your existing platform and continue your workflow unaltered.
Drift also enables you to develop your custom integrations with its developer resources if you did not find your application in the integrations list. Even if you are already using a marketing platform like Marketo and HubSpot, you can integrate Drift with them to quickly sync your contacts and leads without affecting your workflow.
