Machine learning configures marketing programs in ways that help analyze customer data and generate intelligent marketing decisions. It is to address the issue of ever-changing customer behavioral patterns by consistently tracking insights and tailoring email messages for customers. It...
If you are planning to replace your existing marketing automation solution with an advanced version, let us warn you. Your business might come across several challenges. Migrating to a different marketing automation solution can be more difficult than it...
Marketo Engage announced the release of new features available from July 31 and stated that more such features would get added in the next quarter of the year. Aiming towards incremental improvements and changes to its system, Marketo has...
Marketing Automation refers to a platform that can enable you to automate your diverse marketing tasks based on preset rules and triggers. For instance, automation tools can allow you to deliver an email automatically to subscribers if they abandon...
