Marketing automation refers to software that automates marketing tasks and processes. 80% of consumers prefer buying from brands that offer personalized experiences through marketing automation (Epsilon). Today, many e-commerce businesses leverage marketing automation to streamline operations, enhance customer experiences,...
Marketing technology (MarTech) tools have changed how marketers make and run online campaigns. Many digital marketing efforts would be a mere shot in the dark without analytics and data for research and measurements. Several tools are available for modern...
Marketers often fail to analyze how their targeted customers will react to content, messages, products, and services. This is because of the growing customer base and increasing segment of the target audience. Moreover, scaling your programs can get more...
Even after the massive disruption that the digital marketing industry witnessed and the innumerable inventions, email marketing still holds the top position for engaging prospects and buyers. According to the several predictions made, the digital marketing industry will continue...
A collection of procedures that a marketer follows to achieve desired marketing goals with email advertising is known as an email marketing strategy. The plan of action gives the businesses a direct communication channel with customers and prospects for...
As we are nearing the end of the year, every organization is wrapping up its financial allocations. One of the most important things to consider while allocating a budget is marketing. Consumers are making more purchases online, and marketing...
Marketo is a platform that has many features curated for the benefit of the marketing industry. Often marketers are unable to make the most of it. If you cannot use the software’s wide spectrum of features, tools, and functionalities,...
Email deliverability failure is one of the biggest challenges that most marketers face despite having a good email marketing campaign in place. If your email delivery rates are also low and you don't know how to overcome this situation,...
In this age of social distancing, people are more interested in webinars than ever before. So why not utilize this time and make the most of it. Besides, it's only wise to educate your target market about a new...
A tremendous amount of time goes into planning a marketing campaign, creating a landing page for the same, and executing it. But the only way to know if it’s working or not is by tracking the most critical landing...
