Webinars have become a cornerstone of lead generation for emerging and established businesses. In fact, a 2023 study by the Content Marketing Institute reveals that 58% of marketers view webinars as their most effective content marketing tactic.
What Is an...
Lead segmentation is the process of grouping leads based on various parameters and insights to determine how your prospects and customers can be categorized. Demographic details, behavioral details, geographic details, and psychological details are a few of the many...
