With the massive disruption happening globally due to digital transformation, the marketing industry has completely changed the way brands used to communicate with their customers. In an attempt to look for more unique and personalized ways to reach out to their target market, organizations are continually upgrading their marketing strategy.
Well, it has already been proved that email marketing is the most effective platform for creating greater conversion rates and building a professional relationship with your client. But to keep your email marketing on point, you first need to create a flawless business email list of potential customers.
It has been observed that business email lists witness a huge downfall every year as subscribed members opt out of email subscriptions due to decreasing interest, because their email address has changed, or simply because they changed their residential location and your offering is of no use for them. Thus, it is important to manage and nurture your email list regularly rather than just growing it extensively to stop it from shrinking so drastically.
You need to keep track of customer interest and changes in their contact details or location and continually focus on growing the existing email list by engaging with potential customers through lead-generating campaigns.
Also, you must be aware of the business standards of understanding email list database practices to build a list of genuinely interested subscribers who are more likely to convert into your customers. Here are certain guidelines that can help you generate a list of email addresses faster and more easily.
Specify and segment your target audience
The first and the most essential part of email list creation is to identify and be sure about your target market. This reduces the time spent in email list generation and provides accuracy to the entire email marketing operation. To create more customized content that is more target-oriented, you need to segment your email list based on customer behavior.
Use email verification service
To find bounced and inactive email addresses on your list, it is suggested that you leverage the benefits of email verification services. This offers an insight into the ISP report, which warns you of poor subscribers and if you are being labeled as spam.
Identify your lead magnet
You must ensure every receiver of your email list is selected through opt-in so that it does not get neglected in their inbox and turns into spam through the ISP report, that can eventually hamper your email sending reputation score. Also, keep your sign-up forms short and ask for no more than three questions.
Understand the importance of the email preference center
Subscription management center or email preference center gives your target market the option to select what kind of emails they would prefer to receive from your organization and at what interval. You can also create custom unsubscribe links to enable them to opt-out of email subscriptions.
Frame lead-generation offers
To attract your customer’s attention, you can provide them with a relevant free e-book or whitepaper that asks for an email address to view or download the document. Also, you can promote online contests that will ask the participant’s email address before registering, or announce free giveaways via your social media accounts to collect the email address of the interested candidates as they will have to sign in using their email address.
Craft great email content
The success of your email depends on its content so you need to create an appealing subject line that can’t be overlooked. Add a personal touch to the body of your email with value-added content like email newsletters and blog links that will drive engagement.
Keep an eye on your engagement metrics
By monitoring email open rates and conversion rates, you can measure your email list health. Moreover, keeping track of where you are acquiring your most engaged subscribers, and through which platform, helps you understand the trend and modify accordingly.
Create a reactivation campaign
To maintain and grow your business, you need to bring back losing customers by offering them what they actually need. A reactivation campaign helps you understand the reason behind a consumers’ decision to unsubscribe from your email list, and re-engage with your lost customers.
Host online and offline events
An event is a platform that brings together a set of a selected audience and is the fastest way to collect relevant email addresses, which are used to register or for verification purposes.
Do your share of research before reaching out
Only well-researched content can create a high-converting lead. Thus before you send out a bulk of emails, ensure that you have your facts right and address every customer segment.
Following the above-mentioned policies will not only help make up for lost subscribers, but your business will also witness soaring growth. Further, depending on your company policy and offerings, you can strategize your email list development process.
