In this digitized world, your customers are empowered with numerous resources to analyze and compare you with other prospective brands. And thus, just promoting your brand is not enough to market your offers. To gain a competitive advantage in the marketing game of this technology-driven era, you need to build strong customer relationships and make them fall in love with you by offering them the best experience.
Modern marketing systems enable marketers to deal with a huge load of digital marketing and create a scope for business growth. Here are nine ways how marketing automation platforms boost marketing operations and overall business growth.
1) Use email marketing for targeted conversion
Marketing automation has turned the tedious job of sending emails into a magic wand for generation conversion by directing your target audience towards your website. It allows you to customize your marketing messages for every contact on your list, unlike social media platforms. By analyzing the product or service your potential customers are interested in, you can easily curate an email to grasp their attention and trigger conversion. Moreover, based on the study, you can also schedule follow up emails to hold on to their interest.
Marketing automation generates step by step emails to boost your website’s open rate, eventually building a high conversion rate. Also, by checking the buyers’ current status of the purchasing cycle, you can send guided emails that will help them move to the next stage faster. Just by carefully crafting your emails to optimize for conversion with a call to action and by using the right marketing automation tool, you can earn huge returns for your business. You can also experiment with automated welcome emails to introduce potential customers to your brand.
2) Onboarding support
As much as the marketing automation tool has eased the process of digital marketing, it has also complicated the technicality behind the entire process. Marketing automation tools offer onboarding training on the system that helps you get used to your new marketing system faster. From configurations set up to real-time help in accessing the system, your marketing tool must guide you throughout the journey.
3) Use metrics to upgrade your marketing strategy
Marketing automation not only generates your digital marketing performance, but also allows you to strategize behavior-triggered marketing plans by tracking and analyzing all the actions taken by the potential buyers on your website. Tagging your leads’ interests can help you segment email lists and identify which topics to focus on while creating content for your digitized marketing procedure. Remember, the majority of your traffic and opt-ins are generated with well-crafted content.
Marketing automation tools can inevitably mark and add tags as your website visitors click links or fill forms. They also provide you with the power to check on your customers in real-time, so that you can make quick adjustments or send helpful guides to assure successful conversion.
A/B testing is another boon of marketing automation that allows you to experiment with your strategies and fix on the one that is generating more conversion. Moreover, with the collected data, you can gain repeat sales by incorporating upsells and cross-selling. This helps you keep your converted customers engaged for future business by sending them information on your previous and upcoming products that they might be interested in or complement their previous actions. Another aspect where marketing automation plays an important role in creating high conversion is to track your page loading time. Web pages that take too long to load can generate more bounce back, making you lose your prospective customers.
4) Use a lead scoring system
So how do you decide which customer is potential enough to get converted into a real buyer? Traditional marketing professionals had a tough time deciding on this, but thanks to marketing automation tools, you can now easily decide on whom to invest more time. By evaluating a contact’s interest level of engagement, you can mark them as sales-ready and pass the lead to the sales team for one-on-one communication. You can decide on your score leads based on the pages they visited and the number of times they visited them, how many times they opened your blog posts, read emails, clicked related links, downloaded resources, and engaged in social media activity.
5) Call-to-action can directly increase website conversion
A great call-to-action button that is lucrative enough for your target market to click on and link to the accurate page will automatically land them to your website. This is a great way to gain successful conversion because when they acknowledge the content of your website and the services you are ready to provide, the potential customers can be encouraged to avail your offers.
6) Perfectly timed messages offer a higher open rate
In this super-competitive world, your potential customers’ email inbox gets flooded with numerous promotional messages. If you don’t want your precious email to get lost in that sea of emails, try analyzing the best time to send emails. Marketing automation tools help you to schedule emails based on the apt time detected by the metrics and send the emails automatically at the scheduled time. Moreover, informing your receivers when to expect an email will help them remember to open on time.
7) Multichannel marketing scope
Using a marketing automation tool that enables you to connect with your customers via multiple marketing channels can create more leads than the one using omnichannel marketing. While it is important to keep your customers in the center, you also need to offer a consistent marketing experience across all platforms and devices. Unlike omnichannel marketing, which targets mostly through emails, multichannel marketing uses landing pages, social media, web, mobile, push notifications, and videos to target potential customers.
8) Schedule social media shares across your networks
As social media platforms keep expanding, managing all your accounts manually can be very time-consuming and might not have a beneficial outcome. Modern-day social media marketing involves analyzing a lot of subjects such as customer engagement, rate of success in lead generation, post-release time, and more.
To gain a competitive advantage in social media marketing, you need to make complete market research, stay updated on the trends, and build engaging posts accordingly. Thus, integrating a marketing automation tool that will manage your social media activities like customer service and post scheduling automatically is one of the ignored but vital features.
9) Targets every anonymous visitor
Is your marketing campaign failing to generate the expected number of leads? Well, not all visitors convert to leads the moment they visit your website or landing page. You need to have the right marketing automation tool to convert your potential customers into successful leads. It targets and nurtures all the anonymous visitors to your landing page to convert them into potential leads.
A marketing automation tool that uses browser fingerprint technology and chatbots, and tracks all your anonymous visitors based on their source and behavior, is what you should be looking for. It will enable you to collect basic information like name and email address, which is important to target an anonymous website visitor.
