Marketo is a platform that has many features curated for the benefit of the marketing industry. Often marketers are unable to make the most of it. If you cannot use the software’s wide spectrum of features, tools, and functionalities, you are missing out on its true potential.
Thus, to help you discover the secret tricks to enhance your Marketo expertise, get the most out of Marketo, and smarten up your skills, here is a little guidance and training with Marketo tips.
Get More from Email Editor 2.0
If you are not yet using Email Editor 2.0, you need to start using this tool right away. With its amazing email editing options, Marketo Email Editor 2.0 enables users to add variables inside the editor. By enabling this option, you no longer need to write tags or codes for editing emails. It allows the user to modify the colors of buttons and font text, change spacing, append or delete modules from emails, and more. But one needs to have admin rights to set up and enable the Email Editor 2.0 because it is not activated by default. Once you have the rights, it is extremely easy to set up and use the editor.
Nurturing Tools
Marketo offers lead nurturing tools that enable users to identify qualified leads for the sales funnel. This helps you to educate, inform and nurture those leads at the right time with the right message. Moreover, it also helps sales reps convert more leads and deals and spot opportunities for upselling new lineups to existing customers. It also effectively saves time in closing deals with buyers.
List Import Template
Marketo users who are focused on importing their email lists into their engagement program need to use List Import templates. This template includes all fields required for your organization, along with a preview of how the data will look after data addition is complete.
Segmentation and Dynamic Content
It is important to deliver the right messages and content to gain higher engagement and responses from the target audience. To perform this process seamlessly, Marketo allows you to segment your audience and create dynamic content for each of them with the help of segmentation and dynamic content tools.
The segmentation allows the users to categorize and sort leads as per diverse criteria such as industry, job titles, departments, region, preferences, buyer persona, and more. After successfully categorizing the database, Marketo helps you to create dynamic content and apply snippets on landing pages targeted for specific segmentation. You can easily set up these tools with Marketo and enjoy the benefits of target-oriented marketing.
Marketo Programs and Channels
Marketo Programs and Channels enable you to obtain detailed reports and use advanced analytics to create the right targeting method. Setting up the Programs and Channels option in advance helps you to optimize the report efficiently. It makes sure that you do not end up missing opportunities from the reports and insights.
If you are a Marketo user and already excited by the wonders that this automation tool can do to your marketing campaigns, try incorporating the above methods and get surprised. Marketo can bring many more benefits to your marketing campaigns, but only if you know how to make the most of it.
