It is that time of the year when everybody around seems happy. Streets and houses are getting decked up, gifts are being bought, and most importantly, businesses are gaining more scope to make a higher profit.
Yes, the holiday season is around the corner and is your business ready to make the most of it? Well, it completely depends on how strategically and effectively you have planned your marketing campaigns to gain high ROI for your business.
As you all know how effective email marketing can be to help you achieve your business objective, you need to give special attention to your email marketing campaigns to maximize your profit. Remember, it’s not just you who is looking forward to making good business during the holiday season. Your competing brands are also getting ready to launch their most attention-grabbing and sales-driven email marketing campaigns. Thus, if you want to rise and succeed amidst this plethora of companies aiming to yield the highest revenue, you need to create impeccable email marketing strategies that not only maximize engagement with your customers but also prevent spam reports.
To help you with your holiday email marketing strategies, we have created this ultimate guide that you need to implement in your email campaigns to maximize your ROI.
Enhance interactivity of your holiday emails
The holiday is all about fun activities and your emails need to carry that vibe if you want people to respond to your messages. You need to incorporate interactivity with attention-grabbing, holiday-themed interactive elements to add the holiday feel to your emails. But remember not to add much to the weight of the elements that might prolong the loading time of your emails. Try using GIFs, embedded videos or thumbnails of videos with the link of the video in the text, sliders, holiday countdown timers, or rotating banners to stand out amidst thousands of emails in your subscribers’ inboxes.
Segment audience and create personalized content
Marketing automation tools can do wonders to your email marketing campaigns and you need to make the best use of it this holiday season. While you are aiming to attract maximum engagement from your target audiences during this peak season, you will need to identify and segment your customers’ and prospects’ according to their needs and preferences first. Based on each segment you can personalize your holiday emails with relevant and perfectly tailored content. You can implement machine learning technology with hyper-personalization to keep your brand’s holiday emails way ahead of the competition during the peak season.
Optimize holiday emails for mobile devices
With so much to do during the holiday season, your customers will mostly check your email on the go in their mobile devices. Thus, you need to use a responsive email template for your holiday emails ensuring that the email content is perfectly optimized and rendered on mobile devices to avoid any design glitches or distorted views.
Gain customers’ trust with real-time updates
Use real-time shopping cart notices, location-specific and date-specific offers that change based on the number of days left till the holidays. This will help you engage more and better with your audience. You need to incorporate live updates that reflect real-time changes in the inventory to win your customers’ trust and build long-term customer loyalty.
This holiday season, make a difference in your business goals by implementing these email marketing strategies and do not forget to make your emails customer-centric. After all, it is your customers on whom your business depends. Also, you can make your email marketing game a little stronger by adding surprise gifts for the receivers in your emails this holiday season.
We wish you a very eventful and fruitful holiday season!
