Frustrated by debugging incongruities caused by legacy attribution tools and not being able to understand when and how your app users show up in multiple channels? Since traditional attribution systems consider each stage of a customer’s journey as a different and anonymous user, their access to your app gets split into different channels and platforms.
Well, many marketers undergo the same issue and to address this, Branch was established in 2014. Through its deep linking infrastructure, Branch aids companies to drive seamless mobile experiences and has proved its success to many top digital brands. It uses industry-leading mobile measurement to build user-to-user referral programs that help gain and retain mobile app users. By providing sophisticated customer insights and unified cross-channel visibility Branch notifies you when your web visitors install your app. Even for sophisticated cases such as auto-login, you can be completely sure about which user converted from a deferred deep link. Moreover, it automatically surfaces your app content in Google and Spotlight search results, to measure how many clicks, installs, and opens came from that particular channel.
With its powerful mobile linking, Branch provides better performance in every channel across app, web, email, and ads by ensuring that your links work across every platform and channel. The infrastructure’s strong link matching guarantees that your users are delivered exactly where you want them. Its built-in support for Universal Links and Android App Links assures app engagement campaigns for your existing users. It also generates deep linked re-engagement ads for web and email campaigns that work seamlessly even after the users pause to install your app. To drive users from social media platforms, blogs posts, and other influencer networks back into your app content, Branch helps in creating links to your app that work on every device, channel, and operating system.
Double customer lifecycle
By delivering seamless user experiences, Branch not only drives action but also doubles customer lifecycle, prevents customer dropoff and churn. Its easy-to-implement and up-to-date solution combines every deep linking standard into a single and simple package which ensures that the links will work, no matter what, to route users to the best destination with the industry’s highest matching accuracy. Linking users to content within an app makes them two times more likely to engage. Moreover, even if the app is not installed when the link is opened the deferred deep links can route users to the content by first redirecting to the app download store and then taking them to the specific “deferred” content right after the first launch.
“Branch’s deep links store contextual information about where a user wants to go, where the link was clicked, who originally shared the link and an almost unlimited amount of custom data. This empowers you to build powerful personalization features to provide users with better experiences and happier, stickier users,” states Branch.
Customized app experience for higher conversion
As your app users switch between channels and devices, it becomes difficult to provide them with the best personalized digital experience every time they connect with your brand. But Branch offers customizable and targeted mobile banners and QR codes, making sure that the user undergoes a seamless app login.
Branch’s personal onboarding offers customized app experience that makes discovering the apps and its content easier. It leaves no effort to improve app conversion rates and thus, Branch also creates fully customized links that match your brand and controls the appearance of the links in social feeds. Since Universal Links are not supported by all email clients, ignoring deep linking can lead to UX failures due to suboptimal success rates.
Branch provides custom linking to social media apps and constantly monitors homegrown Web-to-App banners to make them dynamic, measurable, and scalable. It helps create links on all of your platforms and in all of the formats you need – mobile SDK, web SDK, API, dynamic long links, and marketing links. To give you more information about your customer journey, Branch uses your attribution data. Also, based on the deep link data, you can create seamless user experiences for better engagement.
Branch’s ability to identify user data sources along with their initial touchpoint helps you understand customer intent and enables you to connect with users in the right channel and at the right moment. You can also create a direct channel for users on the desktop with an install link, with which the users can text themselves to install the app on their mobile. This will generate a personalized onboarding process as well.
Case study
To deliver a more personalized experience by maintaining context for its customer across channels, and collect accurate data to improve attribution, Adobe Spark, a free graphic design app, integrated Branch. As a result, Adobe Spark witnessed a 95 percent increase in conversion rate, a 44 percent increase in customers creating their first project with Spark and a 17 percent increase in customer publishing their first project. Also, the brand was so moved by Branch’s proficiency, that the infrastructure was rolled out to the entire Adobe Creative Cloud.
Headquartered in Redwood City, California, Branch prevents apps from wrong user experiences, reduces unnecessary expenditure, and eliminates siloed attribution. To increase its efficiency and revenue, Branch has added features such as rewarded referrals, content sharing, deep-views, and download banners. Its ability to connect touchpoints from every channel with conversions on any platform makes it the go-to infrastructure for the success of any app. Thus, if you are willing to increase mobile revenue by acquiring, engaging, and measuring all devices, channels, and platforms, Branch is ready to help you with its state-of-art features.
